Board columns
- Backlog
- Committed
- In progress
- Ready for launch
- Launched
- Follow-up
Custom fields
- Workstream (select: product, marketing, support, sales)
- Launch blocker (select: yes, no)
- Owner team (select)
Pages to create
- Launch plan
- Messaging and positioning
- Support FAQ
- Go / no-go checklist
- Retro
Rituals
Hill chart reviewed twice a week: anything still uphill two weeks out is a go / no-go conversation. Daily async standup in the final week with the AI digest to #launch. Go / no-go recorded as a decision card.







